The World's Toughest Row

Atlantic Campaigns

Atlantic Campaigns SL is a Spanish company situated in San Sebastian de La Gomera. After taking over the organising of the Talisker Whisky Atlantic Challenge in 2012, we have led the race forward to become the safest and most successful ocean rowing race on the Planet!

The PR, on the water coverage and media visibility has never been better and along with our sponsor, Talisker Whisky, we aim to make sure the race continues to expand world wide.


CEO and Race Director – Carsten Heron Olsen has been involved in ocean rowing since 2009, and now leads Atlantic Campaigns with his Danish attention to detail and problem solving attitude to business.


Event Coordinator – Nikki Holter is based in the UK and the first point of contact for all budding ocean rowers and offers continual support from sign up until the pre race period in La Gomera.


Content Manager- Lauren Beth Morton is based in the UK and makes sure the word about our great race is being spread and shared on our social media platforms.


Head Scruitineer and Duty Officer – Ian Couch is ensuring our race rules and safety procedures are the best they have ever been. Ian also looks after the fleet whilst they are on the water.


Duty Officer – Lee Fudge looks after the fleet whilst they are on the water and makes sure teams are well prepared before leaving La Gomera.


Virtual Assistant – Mette Fagerlind is making sure all the details are in place and that everyone is where they should be, when they should be!


Medical team leader – Thor Munch-Andersen is an expedition loving, very experienced orthopaedic surgeon who is the first port of call if any of the fleet have any medical issues.


Staff & Consultants

We work alongside the best worldwide advisors in the ocean rowing industry and strive to constantly provide excellent service and an unforgettable experience that will ultimately make your dreams become a reality.
Our goal and main focus is to keep the TALISKER Whisky Atlantic Challenge as the best organised ocean rowing event in the world.


Supported By

Antigua and Barbuda Puertos de Tenerife Islas Canarias La Gomera Antigua & BarBuda National Park Antigua and Barbuda Search and Rescue